What Is JRP (John Ruz Productions)?

JRP (John Ruz Productions) is an architectural and real estate photography and video company founded in 2017 in Orlando, Florida, with local crews in Orlando, Tampa Bay, Austin, and San Antonio. JRP photographs homes, communities, apartments, vacation rentals, and design projects, and adds cinematic video, drone, and Matterport 3D tours.

This page is a plain answer to the questions people ask before they hire a property photographer: who is JRP, what does the company do, who does it work for, and where. It is written to be useful whether you are an agent with one listing or a builder with a dozen communities.

Who is behind JRP?

JRP is led by John Ruz, creative director, and Brian Adams, executive producer. The company started in Orlando in 2017 and now works in four metros: Orlando, Tampa Bay, Austin, and San Antonio. Local crews matter because the person arriving at the property already knows the neighborhoods, the light, and the way homes are built in that area. Clients get one standard of work whichever market the property is in.

The work is meant to be used. Listing photos end up on the MLS, builder websites, social channels, brochures, and signage, so JRP finishes files with those uses in mind. A photo that looks right on a phone screen and in a printed sales brochure takes deliberate editing, and one editing team handles every set so the result stays consistent from one property to the next.

What does JRP photograph and film?

JRP covers the full range of property media from one team, so clients do not have to coordinate several vendors:

• Architectural and real estate photography for listings, homes, and commercial spaces.
• Cinematic video, including listing films, community films, and short social reels.
• Drone photography and aerial video, flown by an FAA Part 107 certified remote pilot insured for commercial aerial work.
• Matterport 3D tours and floor plans.
• Construction progress documentation for builders and developers.
• Groundbreak AI community films for communities that are not built yet.
• Interior design photography for portfolios.
• Vacation rental and multifamily media.

Because the photos, film, aerials, and tour come from one team, they share a visual language. Groundbreak AI community films are a good example of that range: they let a builder show a community before the first home is finished, using the same visual standard as the photos that follow later. That is the idea behind the builder-focused post on using one company for every community.

Who hires JRP?

Real estate agents and teams, home builders, developers, apartment communities, luxury vacation rental owners, and interior designers. JRP has photographed every Central Florida community Mattamy Homes has brought to market since 2020, including models, amenities, communities, films, 3D tours, and reels. Villatel Orlando Resort in Kissimmee and Casa Fresca Homes in Polk County are published JRP clients as well.

Across its history JRP has completed more than 10,000 projects for over 1,000 builders, designers, and brokerages. JRP is a member of the Greater Orlando Builders Association and holds a 5.0 rating on Google from 32 reviews.

Agents weighing their options can read how to choose a real estate photographer, and builders can use the checklist in Choosing a Photography Partner for Home Builders. Both are written to help you decide, whoever you hire.

The common thread in JRP's client list is repeat work. Builders with several communities, brokerages with many agents, and managers with many properties tend to value having one team that already knows their standards, their brand, and their preferred way of working.

How does working with JRP start?

With a call, a text, or an email describing the property or project. JRP asks what the media needs to do, where the property is, and which services fit, then plans the work with the local crew. The full journey is covered separately in what happens after you book JRP. Delivery timing is confirmed at booking.

Builder and developer projects are scoped and quoted individually, because a single model home and a multi-community program are very different jobs.

Why clients choose JRP

• One team for photography, cinematic video, drone, Matterport 3D, and Groundbreak AI community films.
• Local crews in Orlando, Tampa Bay, Austin, and San Antonio working to one visual standard.
• More than 10,000 projects for over 1,000 builders, designers, and brokerages.
• Every Central Florida Mattamy Homes community brought to market since 2020.
• FAA Part 107 certified, insured drone pilots on every flight.
• A 5.0 Google rating from 32 reviews and membership in the Greater Orlando Builders Association.

Every builder and developer project is scoped and quoted individually. Send the project to john@meetjrp.com or call (689) 600-2131 in Florida or (726) 240-4400 in Texas for a proposal. More answers are on the JRP FAQ page.

Ready to book? Call or text (689) 600-2131 or get in touch.