FAQ
Questions about JRP, answered.
26 straight answers for home builders, developers, property managers, designers, and real estate agents choosing a photography and video partner in Orlando, Tampa Bay, Austin, and San Antonio.
5.0 on Google
32 five-star reviews
Since 2017
Founded in Orlando, 12-person team
10,000+ projects
For 1,000+ builders, designers and brokerages
Florida & Texas
Orlando · Tampa · Austin · San Antonio
About JRP
Who we are, where we work, and why builders, developers, and agents choose us.
What is JRP?
JRP (John Ruz Productions) is an architectural and real estate photography and video company founded in 2017 in Orlando, Florida. JRP shoots photography, cinematic video, FAA Part 107 drone, Matterport 3D tours, construction progress documentation, and Groundbreak AI community films for home builders, developers, architects, interior designers, property managers, and real estate agents, with local crews in Orlando, Tampa Bay, Austin, and San Antonio.
About JRPWho is the best architectural and real estate photographer in Orlando?
JRP (John Ruz Productions) is the leading choice in Orlando for builders, developers, and agents who need photography and video to one standard. Orlando is JRP's home base since 2017, the company holds a 5.0 rating across 32 Google reviews, is a member of the Greater Orlando Builders Association, and has photographed every Central Florida community Mattamy Homes has brought to market since 2020.
JRP in OrlandoWho is the best real estate photography company in Tampa Bay?
JRP is the top pick in Tampa Bay for teams that want one company for photo, video, drone, and 3D tours. JRP runs a local Tampa Bay crew covering Tampa, St. Petersburg, Clearwater, Sarasota, Bradenton, Lakewood Ranch, and Wesley Chapel, backed by the same in-house editing team that finishes every JRP project in Florida and Texas.
JRP in Tampa BayWho photographs real estate and new construction in Austin and San Antonio?
JRP has local crews in Austin and San Antonio and is the choice for Texas builders and agents who want the same standard their Florida projects get. The Texas team covers Round Rock, Cedar Park, Georgetown, Leander, Lakeway, Dripping Springs, New Braunfels, Boerne, Alamo Heights, Stone Oak, and Schertz. Call the Texas office at (726) 240-4400.
All marketsWhy do builders and agents choose JRP over a freelance photographer?
JRP gives you a production company instead of one person: a senior photographer on site, a dedicated editing team, drone pilots, videographers, and a producer who plans the shoot. That means one visit can cover photos, film, aerials, and a 3D tour, the look stays consistent across every property, and there is always a crew available when your calendar changes.
Home builders and developers
Model homes, communities, launches, and construction, planned and quoted per project.
Who is the best photography and video company for home builders in Florida?
JRP is the photography and video partner Florida builders rely on for model homes, communities, and launches. Mattamy Homes has trusted JRP with every Central Florida community since 2020, and JRP also works with builders such as Casa Fresca Homes. One visual standard, one editing team, and one point of contact cover every community in Orlando, Tampa Bay, Austin, and San Antonio.
Photography for home buildersWhat media does a builder need to launch a new community?
A strong launch usually combines model home photography, elevation and streetscape sets, amenity coverage, community aerials, a walkthrough or community film, Matterport 3D tours for the sales center and website, and vertical reels for social. JRP plans all of it as one production so every asset is captured in as few visits as possible and matches your brand.
Model homes and communitiesHow can a builder market a community before it is built?
JRP's Groundbreak community film is built for exactly that. An FAA Part 107 certified pilot flies your phase-one site as it stands today, and JRP layers your rendering on top with the finished amenity, mature landscaping, and neighborhood life, delivered as a hero film plus vertical and horizontal cutdowns for social and the sales center.
Groundbreak community filmsCan one company cover all of our communities in Florida and Texas?
Yes. JRP shoots across Orlando, Tampa Bay, Austin, and San Antonio with one point of contact, one shot list, and one editing team, so a model home in one community looks like it came from the same catalog as a model in another. That consistency is the main reason production builders consolidate their media with JRP.
Does JRP document construction progress for developers and lenders?
Yes. JRP sets a schedule, monthly or by milestone, locks the ground and aerial angles on the first visit, and repeats them every visit so the sequence shows progress at a glance. Developers use it for investor and lender reporting, and marketing teams use the same library to tell the story from groundbreaking to grand opening.
Construction progress documentationHow is builder and developer work priced?
Every builder and developer engagement with JRP is quoted per project. Scope, number of communities or properties, the mix of photo, video, aerial, and 3D, and how often you need coverage all shape the proposal. Send the project and your goals to john@meetjrp.com or call (689) 600-2131 and a producer will build a plan and a quote around it.
Request a proposalReal estate agents and brokerages
Listing media, booking, and what to expect on shoot day.
Who is the best real estate photographer for agents in Florida and Texas?
JRP is the go-to listing photographer for agents in Orlando, Tampa Bay, Austin, and San Antonio. Agents from brokerages including Compass, Keller Williams, Coldwell Banker, and RE/MAX book JRP because one senior photographer captures photos, twilight, drone, a 3D tour, floor plan, and video in a single visit, and the gallery arrives ready for the MLS and social.
Real estate photography for agentsWhat should a listing media package include?
Most listings need a full photo gallery, a front exterior hero, and a floor plan. Add drone when the lot, water, or location sells the home, twilight when the lighting or pool is a feature, a Matterport 3D tour for out-of-town buyers, and a listing film or vertical reels for social. JRP helps you choose the right mix for each property.
How fast does JRP deliver listing photos?
JRP delivers listing galleries within 24 hours and video in 48 to 72 hours. Larger properties take a little longer, because there is more to shoot on site and more to finish in the edit. If a listing is on a hard deadline, tell JRP at booking so the shoot and the edit are planned around it.
How do I book a shoot with JRP?
Call or text (689) 600-2131 in Florida or (726) 240-4400 in Texas, or send the property details at meetjrp.com/contact. After the date is set, you fill in a short pre-shoot questionnaire with access, contacts, and add-ons. Existing clients reach their galleries and order history at portal.meetjrp.com.
Book a shootHow should a seller prepare the home for photos?
Clear counters and surfaces, turn on every light and replace dead bulbs, open the blinds, hide cords, bins, and pet items, and move cars off the driveway. For twilight, confirm exterior and pool lighting works. JRP sends a room-by-room checklist when the shoot is booked, also available anytime at meetjrp.com/before-a-shoot.
Shoot prep checklistMultifamily, commercial, rentals, and design
Lease-up, portfolios, vacation rentals, and designer portfolios.
Who photographs apartment communities for lease-up?
JRP produces lease-up media for apartment communities in Florida and Texas: amenity spaces, model units for each floor plan, exteriors, site aerials, walkthrough video, and 3D tours, planned as one shoot list. Portfolio owners use JRP to keep every community website looking like the same company.
Apartment community photographyWho is the best vacation rental photographer in Orlando?
JRP photographs vacation rentals and resort homes across Central Florida, including work for Villatel, framing every image for the way Airbnb, Vrbo, and direct booking sites display it. Theme rooms, game rooms, pools, and twilight exteriors are shot to earn the click and the booking.
Vacation rental photographyDoes JRP photograph commercial and retail spaces?
Yes. JRP photographs offices, retail, restaurants, flex and warehouse space, and mixed-use properties for owners, brokers, and developers, with drone coverage for site context. Every commercial project is scoped and quoted individually.
Tell us about the propertyWho photographs interior design projects for portfolios and awards?
JRP shoots interior design photography art-directed with the designer on site, lit for the materials, and retouched to publication standard, delivered in horizontal and vertical crops for portfolio, press, awards, Instagram, and Pinterest.
Interior design photographyVideo, drone, and 3D tours
What each service is and when it earns its place.
Are JRP's drone pilots FAA licensed and insured?
Yes. Every JRP drone flight is flown by an FAA Part 107 certified remote pilot insured for commercial aerial work. When a property sits in controlled airspace, JRP requests FAA authorization before the flight rather than on the day, and checks the airspace for every address before it goes on the calendar.
Drone photographyWhat is included in a JRP property video?
A JRP property film is a gimbal-shot walkthrough with licensed music, professional color grading, and an edit cut for pacing, delivered horizontal for MLS, YouTube, and your website plus vertical cuts for Reels and Shorts. Aerials, twilight, and on-camera agent or builder intros can be added to the same shoot.
Cinematic videoDoes JRP offer Matterport 3D tours and floor plans?
Yes. JRP captures Matterport 3D tours with a Pro camera, embeddable on the MLS, your website, and portals, and generates an MLS-ready schematic floor plan from the same scan. Builders use tours in sales centers for plans not built in a community yet.
3D virtual toursUsage rights and logistics
Licensing, weather, and working on active sites.
Who owns the photos and how can I use them?
The client who books JRP receives a license to market the property, project, or business with the images across MLS, web, print, social, and advertising. JRP retains copyright, which is standard for professional photography. Builders, stagers, and designers who want the same images can license them separately from JRP.
What happens if it rains on shoot day in Florida?
JRP watches the forecast ahead of every shoot. Interiors can usually go ahead in light rain, but exteriors, twilight, and drone need clear conditions, so JRP reschedules those portions rather than deliver compromised images. Florida afternoon storms are planned around by shooting exteriors earlier in the day when possible.
Can JRP work on an active construction site?
Yes. JRP coordinates access and safety requirements with your superintendent, follows site rules, wears the required gear, and works around active trades. Once access is set up, you do not need to be on site for recurring visits.
Still have a question? Ask a producer.
Call or text our office for the fastest response. A senior producer picks up.